Blender has seen a lot of traction in the automotive design world since 2019. Despite being an outsider for 25 years, now the vast majority of the studios uses it daily.

In this talk, we go from understanding the reason for that growth to discussing the capabilities of Blender in that specific field. After framing the current workflows, we will look into the trend that will shape the future uses of Blender, and how it can become the base of an ecosystem that serves the design process.