Watch this recorded session from Unreal Fest Seattle 2024 in which BMW Group Designworks explains how storytelling lies at the heart of compelling concept design and is an integral part of the process at Designworks.

They examine practical UE workflows that showcase how storytelling enriches concepts, creating more immersive, emotionally resonant, and culturally relevant designs.

Most excitingly, they dive into the transformative potential of AI in this process, exploring how AI can augment creativity, elevate storytelling, and accelerate asset production.

To learn more about Unreal Engine, check out our website: https://www.unrealengine.com/en-US

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